Bar Offers All You Can Drink For Life For Under $1000

Bar offers all the beer you can drink for the rest of your life for $888.

How about all the beer you can drink for the rest of your life for only 100,000 yen?

Would you pay just under $1000 to drink as much beer as you wanted for the rest of your life?

Well, one bar in Fukuoka Prefecture will let you do just that. Snack Umaibo, a small bar that serves popular umaibo corn snacks alongside a range of alcoholic beverages has invited customers to spend 100,000 yen — that’s about $888 — for the right to drink as much beer as they want for the rest of their lives. Naturally, this means that bar has suddenly become the center of attention among netizens.

Still, 2ch netizens are skeptical, with many claiming that this is a move toward a planned bankruptcy. Others say there must be some kind of catch. And they’re probably not wrong.

What do you think? An unmissable bargain or an unconvincing scam?

From Buzz-Plus News:

[Gourmet Revolution]: Izakaya Starts Selling “Right To Drink As Much Beer As You Like For The Rest Of Your Life” for 100,000 Yen — You Could Save Up To 7,100,000 Yen ()!

A popular izakaya is trending massively after it started selling the right to drink as much draft beer as you like for the rest of your life. For only 100,000 yen (tax not included) [approx. $888], you can drink draft beer free for the rest of your life. Because you have to pay 100,000 yen upfront it probably sounds strange to say you get to drink for free, but it does mean that you can drink as much draft beer as you want without any extra charges for the rest of your life.

・ A Popular Izakaya Loved By Lots Of People

The izakaya selling the right to drink as much draft beer as you like for the rest of your life for 100,000 yen is Fukuoka Prefecture’s “Snack Umaibo”. It’s an intriguing bar crammed with the well-known “umaibo” corn snacks, which is much loved by many people. The official comments of the bar are below.

Fukuoka's <em>Snack Umaibo</em> bar.

Fukuoka’s Snack Umaibo bar.

・ The Bar’s Comments

“This is a service provided for our customers who love draft beer. We hit upon the idea when we calculated how much those customers spend on draft beer over the course of a year. We estimated the figure based on someone who goes out to eat twice a week, and each time has two beers at 600 yen per beer. In such a case, it would cost you around 10,000 yen in beer per month. When you calculate the yearly total, it comes to around 120,000 yen. If you continue to drink for the 60 years between being 20 years old and 80 years old, then you will have spent around 7,200,000 yen on beer alone.”

You Could Save Up To 7,100,000 Yen

The offer doesn’t only apply to beer, but actually applies to all drinks, so you can drink as much as you want of whatever you want. Of course, 100,000 yen is no small amount, but when you think that you can drink without any additional costs for the rest of your life, it’s actually a massive bargain. Thinking about the calculation outlined above, expenditure on beer over a lifetime is 7,200,000 yen [approx. $64,000]. So to get that for only 100,000 yen means that you save 7,100,000 yen [approx. $63,000]. That has to be a good thing!!

Japanese bar offers all the beer you can drink for the rest of your life for $888.

The online coupon, reading “Free Beer For Life”.

・Will You Give It Try?

By the way, this offer is only on sale until the end of February. So to those who really like their beer: how about giving this a try? You can purchase the offer in the bar itself, but it’s also possible to buy online.

Comments from


Planned bankruptcy.


It’s all over if the place goes bankrupt, right?


“The offer doesn’t only apply to beer, but actually applies to all drinks”
Say that from the outset! This seems like a great service to customers.


Once they get enough money together they’ll declare bankruptcy and start a new business.


Dude, the only food they serve there is umaibo corn snacks.


You just know they’re gonna have some weird T&Cs.


The base cost of beer is pretty high.
Can’t help but call this a mad scheme if they’re charging 100,000 yen.

セントーン(新疆ウイグル自治区)@\(^o^)/ :

If you do something as stupid as this then the bar will be monopolized day in, day out, with unemployed losers who buy a single corn snack and spend the rest of the day drinking booze.
The only counter strategy will be if after one month the bar announces it’s moving abroad.
If they do that then I don’t suppose it’ll count as fraud.


If it were me, I’d get as much cash as I could and then elope in the dead of night.


If a major chain were doing this, I’d buy it.


The catch will be that if they change the name of the bar the offer will be void.


Ultimately it comes down to whether or not you trust this bar. Even if they don’t go under, there’s a possibility that you won’t be able to continue going there anyway.


Umm, are they only open from like 9am – 4pm or something?


Well, if you get one, then you’d break even within a year.


I reckon it’s better to have like an annual beer passport for 20,000 yen.


Only 3% of companies are still going 30 years after their establishment. That’s tiny. 15% survive for 10 years. Of those, most will go bankrupt, some will fraudulently close down.


This is definitely some kind of ruse (笑)


What are they going to do if gang members buy them?


Seems like it would be a better idea to buy 100,000 yen’s worth of alcohol that you actually like.


Kinda lost all interest in going there just because of this crazy plan.

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  • Claude

    A few fun facts.

    There are as many as 150.000 alcohol vending machines in Japan

    Japanese consume about eight liters of pure alcohol per person per year. The French are the largest consumers of alcohol, consuming about 12 liters of pure alcohol per person.

    The number of heavy drinkers increased from 1 million in 1965 to 2.5 million in 2000. 1 million Japanese are considered full blown alcoholics, today.

    The social cost of excessive alcohol drinking is 4.15 trillion yen ($50 billion) a year, according to a Health, Labor and Welfare Ministry research team. Yoneatsu Osaki, an associate professor of Tottori University, and other researchers estimated the cost using demographic statistics and patient surveys from 2008. The team also consulted a U.S. study that found 40 percent of cirrhosis cases and 34 percent of bathtub drowning deaths were caused by drinking too much. According to the team’s research, excessive alcohol intake increased the number of stroke, cancer and injury victims by 246,000 and the number of deaths by 35,000. This increased medical costs by 1.02 trillion yen. [Source: Yomiuri Shimbun, February 10, 2012]

    Personally, getting loaded in Japan was a lot of fun. Getting drunk was the few times of the week the Japanese can cut loose and be themselves.

  • A Gawd Dang Mongolian

    Lifetime supply of beer?

  • KenjiAd

    Heh, I’m a restaurant owner, so it’s pretty easy to figure it out.

    The obvious catch is that this offer is not what appears to be (i.e., free drink coupon). It’s a pre-paid card; you are paying 100,000 yen for the future drinks, before you actually drink them.

    Assuming this bar’s calculation is correct, you would have to go to this bar, twice a week, drink two beers per visit, and keep doing that for 10 months to just break even. In reality, it would take longer to achieve the break-even point, because few would go to the same bar again and again, twice a week for 10 months.

    On top of that, you would be ordering something while you are drinking. So the bar probably wouldn’t lose a thing even if you managed to cross that break-even point, which is very hard.

    Clever, though. 🙂

    • Claude

      Don’t you find Japanese customers to be very loyal to a business? I’ve met people who have been going to a establishment for 20 years or so. Twice a week in a country that drinks like fish? Easily done.

      • KenjiAd

        I’m just guessing, but even if those customers who bought this 10,000 deal keep coming back to the bar until they die, the bar probably wouldn’t lose money, as long as they pay full-price for snacks and other dishes.

        This might surprise you, but draft beer is one of the most profitable drinks, way more profitable than wines and hard liquors. If done properly, the margin can be as high as 90%. In other words, giving away 600-yen draft beer would cost the bar as little as 60 yen.

        So, if the customer orders some Otsumami whose gross profit exceeds 60-yen (most Otsumami would), then the bar won’t lose money. Are I making sense? Hopefully. 🙂

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